Alan Cole is an experienced senior corporate leader and passionate champion of small businesses.

Full statement

Born and brought up in South Wales, he has spent his career delivering results in both large multinationals and the small business sector. With senior leadership roles at LG Electronics and Sanyo (responsible for UK & Ireland), former director at HomeServe plc (FTSE 500), and board director of an independent national retailer which he helped grow from £9 million to £65 million turnover, Alan brings extensive business expertise.

For the last 15 years, he has run his own business supporting thousands of small businesses across South Wales, working closely with the Federation of Small Businesses (FSB).

Alan, a proud father of three daughters and grandfather to six grandchildren, joined Reform UK because he believes it is the last hope to fix broken Britain.

He is standing for Reform because he knows the economy will never grow without small business growth. Small businesses account for 99% of the private sector and employ 62% of the workforce in Wales, yet they have been neglected for too long. Reform UK is the only party that will truly champion small businesses.

Alan is committed to delivering practical, common-sense policies that will drive economic growth, support families, and rebuild a prosperous Wales and Britain.